Like the Internet, social media, and mobile before, blockchain technologies represent a significant opportunity for enterprise marketers to reduce the cost of marketing operations, create more unique customer experiences, build improved customer relationships, and reduce corporate risk.
We’ve been tracking the landscape of companies emerging to disrupt marketing with blockchain technology, and, since our first overview in September 2017, the space has expanded rapidly. At that time, there were 22 companies in the landscape. By earlier 2018, there were 88. And now, as of Q1 2019, there are 290. That’s a growth of 13x in just 18 months.